Find out more about how we use them (and why they’re called ‘cookies’) here.
If you’ve ever named a newborn, a puppy or even a plant*, you know the struggle is real. Add in overused naming trends, pronunciation issues and trademark availability, and you’ve got one of the hardest tasks in the branding world.
It’s a challenge we happily take on – from baby formulas to body wash, private investment firms to portfolios of tech services.
Naming is about playing with languages, ideas and sounds. Balancing personal tastes with strategic briefs and brand identities. And often, leaping out of showers, beds and supermarket queues to jot down the perfect name when inspiration strikes.
* Our office plant, Fern-est Hemingway, was maybe not our best work. But we stand by it.
We combine out-there ideas and a strategic approach to arrive at a set of viable names that tick all your boxes – creatively and practically.
Strategic consultancy to help you organise all the names across your portfolio and set a system to help you name things consistently in the future.
We can facilitate a one-off session to help you refine your brief and brainstorm ideas, or run a hundred workshops to train all your teams on how to use a new naming system.
Fair and equal – not words that come to mind when you think about funding for female entrepreneurs. NatWest Group knew that women start businesses at half the rate that men do, and get less funding along the way.
We love a good deed. But writing for the third sector throws up some unique problems. Charities and NGOs want your attention – and donations – but struggle to stand out in a sea of sameness.
A name is the biggest building block in the story you tell about your brand. So Meta – the revamped Facebook parent brand – is a name with a lot on its shiny, augmented reality shoulders. And it can tell us something about the challenge posed by parent brands in general.
Naming Brand & marketing