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How business-speak is the enemy of inclusivity

Rightly we’re all thinking about inclusive language. Just make sure you don’t miss out on an enemy of inclusivity that has long been lurking in business writing: jargon and business-speak.

Read in Wearethecity

Three ways to write more inclusively

Words are powerful. They can excite, engage, entertain, inform, persuade. But they can just as easily shut people out. That’s where the idea of inclusive language comes in – avoiding words or phrases that can offend or ignore parts of your audience. And instead, writing for an audience of everyone.

Read in HRnews

The power of storytelling

Our Group Creative Director, Charli Nordone, sat down with Creative Pool to talk storytelling, Simon Sinek and spotty dachshunds.

Read in Creativepool

Five minutes with Charli Nordone

'Brands are doing some soul searching.' Charli spoke to Transform Magazine on how Covid's affected the way brands communicate, and why tone of voice is more important than ever.

Read in Transform - magazine

Why Customers Want More From Your Words In 2021

Since this time last year, Very Sincere Brand Messages have been flooding our inboxes. And the sheer volume of comms we're getting has made us, as readers, expect more from the words businesses are using than ever. So how do you make sure your writing stands up to scrutiny?

Read in Advertising Week

Why your bots and customers are clashing - and how to solve it

Chatbots and voice assistants have come a long way in the last few years, but done badly, they can still really wind your customers up. Here's how to master the art of a good conversation.

Read in CXM

The soulless language of customer experience

Customer experience, the discipline that wants to put emotion and how people really feel at the heart of business, is terrible at communicating. Our Harry’s pulling no punches in Engage Customer.

Read in Engage Customer

Don’t let the bots beat you

Our Harry’s in Brand Quarterly, chatting with chatbots who seem to be doing a better job at natural language than human writers. Time to step it up, folks...

Find out why, in Brand Quarterly

Stuart’s a fan

Stuart Mitchell says he ‘would've bitten someone’s hand off if they’d offered me the sort of training The Writer provides’ when he was MD of Sainsbury’s. Lucky for him he’s our new chairman.

Read about it in Communicate

Replacing the stick with the carrot works wonders

Our Hannah’s telling councils to watch their language in The MJ. And it all starts with writing better letters.

Read in The MJ

We’re going back to Uni

We’ve just embarked on a joint research project with NYU, where we’ll be looking at natural language processing (And and EContent have picked up on it too.)

Get the scoop

Be more Boris

Love him or hate him, there’s no denying that our foreign secretary has a distinctive tone of voice. Business leaders could learn a thing or two, says our Neil in City A.M.

Read in CITY A.M.

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