Consultancy

Consulting

Write with strategy. Not strategy-speak.

When you think of brand strategy, KPIs and customer personas might come to mind. But your language is the main way you connect with customers, every single day. That needs strategy, too.

Our verbal expertise can help you define how your brand writes and speaks. Perfectly articulate the point of your new product. And uncover the story you want to tell.

We call it consulting, but you won’t find any ocean-boiling or needle-moving here. Our approach isn’t about over-engineered Brand Models™. It’s about clear thinking and good writing*. No jargon required.

*Writer John Bernhoff pointed out that bad writing costs businesses $400 billion a year. So if the love of language doesn’t motivate your CEO, the money saving might.

What we do

1.

Tone of voice*


Your tone of voice defines the personality of your brand in its written and spoken language. The right voice will help you sound more distinctive, authentic and consistent. 

*Otherwise known as brand voice, brand language, voice and tone, or verbal identity. (For an industry that also handles naming, we clearly have some work to do.)

2.

Messaging


A clear messaging strategy defines the main ideas you talk about as a brand. It can shape your reputation, shift perceptions and help your team share a consistent story across channels and audiences.

3.

Positioning statements


They’re short, but highly strategic. Done well, they pithily express how your brand, product, service or team fills a need in the world – and why people should care.

4.

Concepts and claims


If you’re in FMCG, you’ll know all about these. Like positioning statements, they pack a lot of strategy into just a few words. And the best pack a punch of inventiveness, too.

5.

Insights and measurement


In-depth assessments of your content that let us diagnose your writing right now, identify best practices for the future, and measure the impact on your business.

6.

Guidelines and toolkits


These give your team the practical tools to write on tone, on message, or on an entirely new level. And if you have existing guidelines that aren’t quite clicking with your team, we can help with that too.

How we’ve helped

What we think

Enough about us

Let's talk about you

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