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Podcast

Podcast

Lend us your ears

We love a good story. And every now and then, we sit down with some of our favourite people to hear theirs. Find the pocket you left your headphones in, and learn how brands are shifting things through their words.

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Jul 05, 2019

McKesson: Making healthcare human

We're joined by Catherine Brew-Cain, Head of Corporate Brand Marketing and Voice at McKesson. Find out how the 186-year-old healthcare company is using language to evolve its brand.

May 13, 2019

Franklin Templeton: Being distinctive in a regulated world

Today we’ll be speaking about the risks and rewards about having a distinctive voice in the super regulated world of asset management. Joining us is Kevin Knighten, Global Brand Director and man in charge of all things language at asset management firm, Franklin Templeton.

Feb 01, 2017

EA: It’s in the words

Lacy Rohre on her mission to turn around EA's customer experience by talking to players like players. And feeling ‘verklempt’.

Oct 02, 2016

How Google names things

Google’s naming guru, Amanda Peterson, talks about cats, Bundt cakes, keeping secrets, and names. And will the robots replace us all?

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