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Settle in for a longer read with our more detailed articles and whitepapers. (You’ll need to sign up or sign in to read them.)

Mar 28, 2022

Inclusive language for insurers

Two ways the insurance industry has caused offence through its writing. And what you can do about it.

Consulting

Dec 14, 2021

Lessons from a ghostwriter: how to write in someone else’s voice

Sound like a business, a brand, even a celebrity. Get the tricks of the trade from Becky Howard, a brand language expert and bestselling ghostwriter.

Consulting Brand & marketing

Nov 11, 2021

Create a purpose that’s going somewhere

In our first Thinking Out Loud event, we had Scott McInnes and Charli Nordone in conversation, finding their common ground on cultural change. You can watch the event or spend 4.8 mins reading the best bits here.

Consulting HR & internal comms

Apr 09, 2021

Two brains are better than one

If you want brilliant work, you need two brains on the case, not one. Here’s our take on why, at The Writer, we never have a creative flying solo.

Consulting

Nov 23, 2020

Putting your tone to the test

What makes for a good tone of voice, anyway? We think there are four tests a solid tone of voice should pass. Read our guide to see how well yours does – and get plenty of advice on how to build, improve and roll out your tone.

Consulting

Tried and tested training

The Writer's Academy
Jun 02, 2020

Training virtually: there’s no ‘new normal’ about it

Yes, the experience is 2D and it’s not exactly the same as being in a room with people. But, can it give people valuable skills, a boost in confidence and bring people together? Yes. And it brings a few more benefits.

Training Learning & development

May 11, 2019

UK report: Is tone of voice worth it?

We commissioned this research to get an independent view. There were findings we expected, and a few surprises along the way, too. Most importantly, there are plenty of clues as to how to make sure a tone of voice programme pays off in the long run.

Consulting

Apr 04, 2019

Why your new ad campaign shouldn’t set your tone

A client recently asked us for a new tone of voice. Thing is, they’d asked us to do the same thing the year before. And the year before. The reason? Every time they launched a new brand campaign, they wanted to change their voice to match.

Consulting

Jun 05, 2016

US report: Does tone of voice matter to big business?

At The Writer, we’ve always believed that what your brand sounds like matters as much as how it looks – if not more. But we would say that, wouldn’t we? Question is, are big brands getting the message?

Consulting

Jan 07, 2016

Putting a voice to the face

We're going back to basics. What is tone of voice, and why is it a big opportunity for your brand?

Training

Sep 08, 2015

Great content needs great writing

Content's everywhere. How do you make sure the message doesn't end up taking a backseat to the medium? We've got a few thoughts.

Writing

Aug 01, 2015

Why should I be a storyteller?

Storytelling has become a bit of a buzzword. But how can we use it to help us get our message across better? We brought an academic, a story gatherer, and the retail director of Waterstones (the story sellers) together to pick their brains.

Training

May 07, 2014

Change your brand experience

We asked three brand and customer experience people, from three very different companies, to talk about the impact language has had on how people see their brands.

Training

May 06, 2014

These terms and conditions are unacceptable

Complicated terms and conditions are everywhere. If it's time to give your small print some love, we've got some tips from the best of the bunch.

Writing

May 04, 2014

Normal not formal

Sometimes, people are surprised by the tone of the writing we’ve done. To show there’s method in our apparent madness, here’s the thinking behind some of our linguistic choices.

Writing

Jan 04, 2014

Nine ways to change your company’s culture

We’ve distilled the wisdom from our cultural change event into a report. Have a read of nine ways words can help shape your company’s culture.

Training

Jan 02, 2014

Crisis of communication

How and why to stop your tone of voice going out of the window when your brand's in trouble.

Consulting

Jun 12, 2013

The proof is in the pudding

Want to see how getting your words right can help your business win and keep more customers? We surveyed 2,000 people to see how they’d react in different situations, based purely on the writing they encountered. Have a look at what we found and what it means for your organisation.

Training

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