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Our Padders is here with a few kind words for our old enemy: jargon.
The phone list in our London HQ isn't quite as exotic as the one in New York. Time for a new recruitment policy, says our Neil.
Our George reckons it's time we looked beyond the 'tone of voice' and 'brand language' labels, and focused on the big picture.
Bad Grammar Award? No thanks, says our Harry. There’s more to life than a dangling participle.
We love the ballsy Cancer Research TV commercials. But have their new tube ads missed the mark?
Break up all those Zoom invites with something different: our latest writing tips and tricks. Enter your email to subscribe. (You can unsubscribe anytime.)
Our Jan's a fan of the Co-op not sugar-coating their results.
Our man in New York is tired of arguing that good writing doesn't have to mean a lot of writing. And he knows who to blame.
Nick's set his sights on 'land', the latest bit of jargon to have its day in the sun.
Our Jo was pleasantly surprised by her daughter's school report (but not for the reasons you might expect).
We're still big fans of the New York storage firm's tone of voice.
Our Lewis thinks teal deer might just have the answer to keeping your readers reading till the end.
Our Neil reckons New York (and London) bike hire sponsors missed a trick when they named their schemes...
Our Sarah-Jayne isn’t impressed with the writing skills of New York's eligible bachelors.
Lots of food and drink firms are telling stories these days. But what's stopping other kinds of companies from getting in on the act? (Hint: not much.)
Businesses could learn a lot from link-sharing site Upworthy, who write 25 headlines for every article to come up with the killer angle. (And it's won them over ten million readers.)
We asked professional storyteller Nick Hennessey what stories can do for business. Here’s what he told us.
To celebrate National Storytelling Week, here's a rundown of a few (non-businessy) tales told by Writer folk past and present.
Our game of Consequences turned out some interesting results...