On a mission statement

Most mission statements aren’t worth the laptop they’re typed out on. They tend to be dull, safe, corporate, and without any trace 0f humanity. And a lot of the time they’re more likely to rouse resentment in people than reverence.

But the good ones can really say something. They’re a way of sticking your flag in the ground, raising your anchor, starting your engine. Metaphors aside, they’re a brilliant way of telling people what makes you what you are.

“If you want to change the world”, writes Jocelyn K. Glei, “creating a personal or business manifesto is a great place to start”.

She’s picked out a few doozies for inspiration.

(Look out for the Tolstoy one at the end, it’s a corker.)