...and then two came along at once

It’s one of the ironies of advertising that adverts selling the benefits of advertising itself are usually really lame.

But Exterion Media and Campaign have played a blinder with the ad for the Big Bus Challenge, aimed at getting advertisers to advertise on buses more:

‘It’s big. It’s red. It sticks in your head.’ Genius.

And coincidentally, on the way into work today I saw the best bus ad I’ve seen in years, by Comedy Central:

It’s so good I don’t even care that the gag doesn’t work because the bus is empty.

It also reminded me of one of my favourite writing-on-buses ads – from Dutch Railways: