|
|
| What we've done for our clients. |
|
|
O2
How do you stand out in a market that sells chat? Our answer: stop chatting. After an audit and workshops, we showed O2 how to pare down their words and let the good things they offer sing out. Now we're in the middle of training O2 people and all their agencies, so that everyone can add the right words to the blue and the bubbles.
BBC
We've done loads of stuff with the BBC over the years. Recently we defined how the BBC should write on the web, and we've been working with all the national radio networks in London and Birmingham to get their different brands across in the short bits of writing you get in listings, on the web, and on digital radios and TVs and phones. Can you get the tone of voice of Chris Moyles into a sentence, or John Humphrys'? We've been showing them how.
Unilever
Think of how many briefs leave a company like Unilever every year, winging their way to brand, design, ad and PR agencies alike. A bad brief gets bad results. So we've been working with Unilever to show how briefer, more creative briefs can lead to great things.
BP
We wrote 66 country-specific pages for BP's website. The challenge was to take different content from the 66 countries and write it so all the pages were in the same tone of voice and format. With two web writers and a creative manager on board, we were able to complete the project in record time.
Standard Life
Standard Life's branding agency defined their positioning and they called us in to help out with the words. We've taken the essence of their brand for consumers and translated this into the way they write – and advised them how to write to their shareholders too. Rewriting all their documents in their tone of voice has been a mammoth job, so we've also been on hand to offer critiques, training and writing when they've needed it.
Radox
We defined Radox's tone of voice for them. Sara Lee International were so impressed that they asked us to rewrite the front- and back-of-pack copy for the whole Radox range – that's over 60 shower gels, herbal baths, hand washes and deodorants. Look out for the new packs in a Boots near you.
RWE npower
In December 2007 our friends at Radley Yeldar asked if we fancied helping them write a CR report for RWE npower. No problem, we said. First there was the small matter of a creative pitch. Once we'd won that, we scoured the corridors of npower, digging out information on power stations, charity schemes, diversity plans and energy tariffs, before distilling it all into a 120-page website.
.jpg)
CR Superbrands
Name a strong brand and Superbrands have probably written about it. And in this year's Business Superbrands annual, they decided to include some top CR brands. Once they'd put together their list (including BT, BP, Yell and Kimberly-Clark), they asked our CR team to write a case study on each of them. It meant sifting through information given to us by each of the brands, cutting the waffle, finding the CR facts and putting it all into Superbrands' tone of voice.
CR workshops
Is CR language just a lot of hot air? Too often, the answer's yes – lots of ‘goals', ‘commitments' and ‘visions' but little else. We don't think that needs to be the case. So in July 2008, we teamed up with the CR consultants at Radley Yeldar to run our first writing workshop specifically for people in CR. It covered all sorts, from how different brands approach the subject to what's wrong with CR writing at the moment. And we explained how you can get your CR message across through your words. We think it went well (we had some lovely feedback). In fact, we're already planning the next one.
There'll be more of our stories here soon, just as soon as the phone stops ringing. Promise.
In the meantime, give us a ring on 020 7940 7540 and we can tell you all about them ourselves.
|
|
|
|
|
