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| The Writer speaks... in Falmouth. |
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12 Sep 2006
If your business uses the right words to talk to people, they'll hear, they'll buy, and they may even grow to love you. Get the words wrong and they won't listen, they won't buy, and they could end up hating you.
This one-day seminar, aimed primarily at company directors and marketing personnel, brings together some of the world's leading business writers to talk about how companies can harness the real power of words. Our speakers represent the cutting-edge of business writing today; experts in branding, verbal identity and tone of voice, their combined client list reads like a Who's Who of top British and global business. Included in the line-up are:
John Simmons, director of The Writer, a former director of verbal identity at Interbrand, a founder member of 26, the business writers' group, and recently chairman of the Writing for Design jury at the D&AD awards. The author of three best-selling books on business writing, he is widely regarded as the person who set the current tone for tone of voice in corporate identity.
Neil Taylor, The Writer's creative director, trains business people to become more creative and effective writers at work: people like the BBC, Standard Life, Radio 1, Sotheby's, Merrill Lynch and Ofgem. He's also written two books: 'Search Me: The Surprising Success of Google', and 'The Name of the Beast', about the process and perils of naming products, companies and brands.
Margaret Oscar is also a founder member of 26, and a former brand manager for verbal identity at Orange. She has worked for Hamleys, John Lewis and Yell, and is currently working on the Philips World Cup sponsorship team. We'll also be hearing from a host of leading copywriters, designers and creatives, all with strong views on words and how to use them.
In the afternoon, we get up close and personal with mind-stretching writing workshops and a live opportunity to sit back and watch as our experts take on a selection of delegates' businesses and analyse and improve their branding, verbal identity and tone of voice. All this, and you get to spend the weekend in one of the most beautiful parts of Britain.
Tickets for this event cost £75 per delegate and include refreshments and a buffet lunch.
For more information, visit www.falmouth.ac.uk/business, where you'll also find a booking form.
For full travel and accommodation details, visit www.cornwalltouristboard.co.uk.
For general booking enquiries, please call 01872 322935. |
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