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Speech writer to the stars. - Jun 2008
Our very own Ed has been putting words into
Tony Blair's mouth (and Gordon Brown's, Claudia Schiffer's and Stuart Rose's).
Design Week Top 100. - May 2008
It turns out The Writer has worked with a quarter of Design Week's top 100 design groups.
We're in Business Superbrands 2008. - Apr 2008
We're not a ‘superbrand' (yet), but we helped write the CSR section so they've given us a special mention.
New Radox packaging. - Mar 2008
Next time you're shopping for bubble bath, shower gel, deodorant or handwash, keep an eye out for the new Radox packs – we wrote the words. But here's the catch: not all the packs have been replaced yet. Can you spot which ones are ours?
The Writer makes the top 40. - Feb 2008
No, we haven't released a song (yet). But we have made the top 40 of CBS Outdoor's Underground Writer competition. We keep good company with the likes of Ogilvy, Saatchi, Inferno and Innocent – check out the competition.
The Writer talks at Marketing Week's Brands Summit. - Jan 2008
What's the thing that brands forget? To find out, go to www.brandsummit.com – our creative director Neil's running a workshop at Marketing Week's Brands Summit on February 25.
Our words are on the BT graduate recruitment site. - Dec 2007
The new BT graduate recruitment website is now live. We did all the words, and our friends at SAS Design did the rest. See what you think.
A word in your designer ear. - Nov 2007
Martin Hennessey (our MD) has written an article showing how more words mean more work and more profit for design agencies. It's in the ‘Business Insight' section of the latest Design Week.
Open workshop dates. - Nov 2007
Here are the dates of our open workshops for the first few months of 2008.
Walking words. - Oct 2007
Molly works here, writes here and walks here, there and everywhere. She's written a walkcast with John Hegley and Tracy Chevalier for your strolling pleasure. Walk while they talk.
26 posters project. - Sep 2007
Our training types John and Neil have written posters to appear on a billboard near you as part of the London Design Festival. Have a look here, or read about them in Design Week, Creative Review and Campaign.
How plain should English be? - Sep 2007
Why Plain English is lacking in lustre, by our creative director Neil, in Creative Match.
Read all about it. - Jul 2007
We've just finished writing 40 news articles for UK Trade and Investment's website, on topics as wide-ranging as nanotechnology, aerospace and Islamic finance. Read some of the articles here.
End of Innocence? - Jun 2007
An article by John Simmons, our director of brand language, has just been published in the Independent. He's talking about the ‘is it OK for Innocent to sell smoothies in McDonalds?' debate, and what Innocent's founders have to say about it…
Kickers go online. - May 2007
The 140 product descriptions we wrote for Kickers' new online range have just gone live. So if you fancy some camo combat shorts, or a natty pair of summer plimsolls, take a look.
John Simmons goes underground. - Apr 2007
As well as his day job at The Writer, John also happens to be writer-in-residence at Kings Cross Underground station (yes, it has one). He's collected stories written by him and Underground staff in a book called King's Cross Is Rising. Read about it in these articles from the Guardian, the Evening Standard and May's Creative Review.
We're up for another award! - Apr 2007
(And this time for our writing, not our stationery). The graduate recruitment brochure we wrote for Mazars has just made the final of the CiB awards 2007. So fingers and toes crossed.
We're in the paper. - Mar 2007
The BT Apprenticeship Scheme campaign that we wrote with SAS Design has just been launched. You might have read about it in the London Paper last week. But if not, take a look.
We're on ice cream tubs. - Mar 2007
Summer's on its way (well, the clocks have gone forward) and Hill Station have just relaunched their Loseley ice cream range. We did the words, Pemberton & Whitefoord did the designs. Next time you're doing the weekly shop, pick up a tub and have a read.
Mind Your Language: Learning from Innocent Drinks. - Feb 2007
John Simmons dissects the story of Innocent Drinks and suggests five principles for brands wanting to make the most of their language. From this month's Marketing Society newsletter.
We won a Design Week award! - Feb 2007
Well, kind of. Our stationery, designed by R&D&Co, got the only commendation in its category at the Design Week Awards. (Though we'll call it the best stationery of 2007 from now on because it sounds better.)
Will 2007 be the year of words used wisely? - Jan 2007
'Words need to start with the definition, not the final execution', responds John Simmons in a letter to Interbrand's CEO, John Allert. Drop in on the debate, published in Design Week.
Another year, another apprentice. - Dec 2006
Each year we offer a young writer the chance to be The Writer's Apprentice.This year Joe Weir joins us fresh from University College Falmouth (where he's on the only Masters in Professional Writing course in the country).
Design agencies need in-house brand writing teams. - Oct 2006
The Writer's managing director argues us out of a job in Design Week.
The Writer speaks... in Falmouth. - 12 Sep 2006
Two of our stars will be speaking at a business writing conference on October 13 organised by University College, Falmouth.
Shortlisted for the Design Effectiveness Awards. - Sep 2006
The rebranding work we did together with R&D&Co for Kennedys (solicitors) has been shortlisted for this year's Design Effectiveness Awards. We're pretty chuffed with it, see what you think.
I'm a HR director, not a writer! - Jul 2006
One of our clients has written a short article about working with The Writer - and how it's made her think more about words. Read it here.
Psst! Tell Sid... - Jul 2006
The Writer's MD, Martin Hennessey, is in Investment Week. He explains how to use storytelling in investor communications, and why it's such a darned good idea…
Eng-er-land. - Jun 2006
The World Cup is upon us (bet you hadn't noticed…). Mad.co.uk has challenged branding agencies to re-brand some of the world's top teams and has asked John Simmons, our very own director of training and brand language, to review them. Read what John thinks about Futurebrand's rebranding of England.
We won! - May 2006
The Writer has nabbed the award for Best Private Sector Annual Report at this year's Communicators in Business (CiB) Awards. Read the judges' glowing feedback on the annual report that we created (with design agency theFarm) for Czech mobile operator Oskar Mobil.
We're in this year's prestigious D&AD Annual not once, but twice! - May 2006
Our very own Little Black Book, as well as the literature we wrote for Hay Group, have made it into the 'writing for design' section of the 2006 D&AD Annual.
'The Writer's Materials Trilogy. - Feb 2006
John Simmons, director of brand language and training at The Writer, launches The Writer's Materials Trilogy.
Get us, we've started 'podcasting'. - Dec 2005
Listen to our creative director (now minor celebrity) chatting with Sandi Toksvig on LBC radio about his new book. Find out about 'Search Me', Neil's book about the Google brand, here.
'Search Me'. - Nov 2005
Our creative director's book, 'Search Me', on the Google brand (and its individual way with words) is hitting the shops now. Read more about it (and other books written by people from The Writer) here.
Starbucks: icon of globalisation or globally aware? - Nov 2005
Pull up a sofa and sip a Green Tea Frappuccino with John Simmons, our director of brand language and training, in Brandchannel.
Lose the jargon, voice your brand. - Oct 2005
Our brand language guru, Rob Mitchell, writes about how a brand's reliance on words is often overlooked in Business Week.
Does buying a name buy you a brand? - Sep 2005
Rob Mitchell looks at the story behind the return of Napster in Business Week.
Hotel brands break the chain. - Aug 2005
Our brand language buff, Rob Mitchell, explains how big hotel brands are waking up to 'boutique' charms in Brand Channel.
Breaking the language barrier. - 23 Jun 2005
Design agencies have got the message about the importance of language. But are they the right people to give guidance on how to use words, asks The Writer's creative director in Design Week.
IKEA - brand of the many. - Jun 2005
Our writer-in-chief, John Simmons, discusses how IKEA has evolved into the 'brand of the many' in The Observer.
Investing in words. - 16 May 2005
by John Simmons
Our writer-in-chief, John Simmons, looks at risk assessment from a linguistic perspective in Insurance Times.
UK Industry leader buys stake in The Writer then hot-foots it to Taiwan. - 13 May 2005
Former Sainsbury's managing director Stuart Mitchell has become the first outside investor in The Writer – a consultancy set up to change the way businesses think about writing.
Is fashion design a team sport? - May 2005
Our very own brand language guru, Rob Mitchell, ponders burgeoning brand collaborations in Brand Channel.
Simmons, Pullman, and The Guardian. - Feb 2005
Our director of training talks about langauge at school and work in The Guardian.
Words at work - Jan 2005
Our director of training talks about how leaders can make the most of writing in Internal Communication magazine.
A story well told - 21 Dec 2004
Listed companies frequently fail to exploit the true brand-building potential of their annual report, argues The Writer's managing director Martin Hennessey in Financial Marketing magazine.
Humphing and harrumphing - Dec 2004
Our creative director responds to John Humphrys' grumpy book on language in The Guardian.
New name, new brand, new words - Sep 2004
MitchellConnerSearson have launched their new website. We wrote some of it, helped them define a tone of voice and trained their writers. And now we're helping them with their PR, too.
The Investor Relations Handbook - Sep 2004
You can order Martin's new book on investor relations here.
Klever blighters - Jul 2004
Have a look at the ad we've just written for Kleinwort Benson.
Things are looking up at the NHS - Jul 2004
See the website we wrote for the NHS's Gateway to Leadership.
Plain misguided - Jun 2004
Have a look at Martin's article in the FT on why plain English is just a bit... plain.
What type of writer are you looking for? - Jun 2004
Don't believe a writer when they say they can 'turn their hand to anything'...
Links to recruitment agencies for writers - 11 Aug 2003
Writers often ask us where they can go to find more work. So we've compiled a list of links to recruiters working with writers.
Links to associations relevant to writers - 20 Oct 2002
Associations relevant to writers...
Links to organisations that provide training for writers - 20 Oct 2002
Institutes and organisations that help writers develop their skills...
Investing in words - 12 May 2000
by John Simmons
Our director of training looks at risk in a linguistic context in the Insurance Times.
Let them eat... -
cake.
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