|
|
Of course, writers should be good at coming up with names (we have a few corkers under our belts to prove it). But because our team have been full-time brand namers in the big consultancies, we can help with the practical stuff, too. How do you make sure your names don't mean something awful in Polish? How do you get it through legal? How do you sell it in to colleagues and the media?
We don't think you should see the name in isolation, though. You bring names to life with snappy straplines and campaign lines, so we do that sort of thing, too.
Neil Taylor, our creative director, has even written a book on the subject, The Name of the Beast. Here at The Writer, and in previous lives, we've come up with some names you've probably heard of: Ocado, Intelligent Life for The Economist, and Parcelforce, as well as straplines and campaign lines for Diageo, the Learning and Skills Council, Brown Thomas and Air Products. So you're in safe hands.
If you're looking for a name, give us a ring on 020 7940 7450 or have a word with Neil.
|
|
|
|
|
