"The idea of always telling a story will be on the tip of my brain" 
"The very notion of improving business writing in the context of personal writing worked brilliantly. Whatever the style or genre, the goal of any piece of writing has to be 'to get read', so the imagination-catching tricks used by great authors should apply to business writing. The idea of always telling a story will be on the tip of my brain every time I start a project from now on, and I'm sure my writing will benefit from that."

Nick Padmore, writer, - Dec 2008
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