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| "I spent last night reading them and I've never done that before with anyone's marketing materials" |
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Today we launched our new marketing materials internally....deep breath...and they have gone down a storm!
No one - and we are a hyper critical brainy lot - has had a bad word to say. Here's a taster of what they did say.
"It's so great that these marketing materials actually recognise our clients are real people."
"I spent last night reading them and I've never done that before with anyone's marketing materials, least of all ours."
"This is exactly what we need to be doing more of as a company."
"FAB! FAB! FAB! I am soooooo green with envy I am positively glowing! Well done - I think the stuff is really fantastic!"
We've had people offering to pay real money for more copies, one UK office has decide to print their own 6ft doodleman.....
None of this would have been possible without your creative input and persistence. Thank you thank you thank you. This has been such an important and worthwhile project for us.
I remember when we were worried about this being too radical and obsessing about what people would think.... thank goodness we jumped anyway.
Your delighted and slightly light headed client
Katrina & Emma
Katrina Lambert, Hay Group, - May 2005 |
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